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How to Brand Your Client Portal | Broki CRM Tutorial

In this tutorial, we walk you through how to fully customize your client portal branding in Broki

Written by Jarrett White

This document covers how to customize the branding of your client portal in Broki — including logos, loading screen, brand colors, tab colors and gradients, section header colors, the review banner, and the optional app download banner.

Sections Covered

  • 1. What Client Portal Branding Controls

  • 2. Prerequisites — Company Profile Setup

  • 3. The Loading Screen — A Hidden Branding Moment

  • 4. Where to Find Portal Settings

  • 5. Welcome Title and Message

  • 6. Tabs and Layout — Showing and Hiding Portal Tabs

  • 7. Tab Colors — Start and End Gradient Explained

  • 8. How to Set a Solid Color (No Gradient)

  • 9. Section Headers and Brand Color

  • 10. The Review Banner

  • 11. The App Banner

  • 12. Step-by-Step Portal Branding Checklist

  • 13. Quick Reference — Where Is That Button?

1. What Client Portal Branding Controls

The client portal is the branded space your clients log into to view their application status, documents, scenarios, offers, and your team. Everything the client sees in the portal can be customized to match your brokerage's branding — from colors and logos to the tabs that are visible and the messages they see.

Branding the portal well makes a significant difference in how professional and trustworthy your business appears to clients. A fully branded portal feels like your own product rather than a generic third-party tool.

Logos and loading screen

Your company logos and collapsed icon control what appears in the portal header and loading screen.

Brand colors

Your primary brand color from Company Settings affects button colors and key UI elements throughout the portal.

Tab colors

Each tab along the top of the portal can have its own custom color or gradient.

Section headers

Header elements within tabs (like the Your Team section) can be colored to match your brand.

Tab visibility

Choose which tabs show in the portal and when — always, never, or only when content is available.

Review banner

A persistent banner at the bottom of the portal encouraging clients to leave a review, with your custom message and link.

App banner

An optional banner linking clients to your mortgage calculator app on iOS or Google Play.

2. Prerequisites — Company Profile Setup

Before customizing the client portal, make sure your Company Profile is fully configured. Several portal branding elements pull directly from your company settings.

📍 Settings → Company Profile

  • Upload your light mode and dark mode logos — these appear in the portal header.

  • Upload your collapsed sidebar icon / emblem — this is what appears on the portal loading screen (see Section 3).

  • Set your primary brand color — this drives button colors and key interactive elements throughout the portal.

  • Fill in all company details (name, website, email, phone, address).

⚠ Do not skip the collapsed sidebar icon upload. This is the image that shows on the loading screen when clients open the portal. If it is not uploaded, the loading screen will have no branding. See Section 3 for details.

3. The Loading Screen — A Hidden Branding Moment

Every time a client opens their portal, a loading screen appears briefly while the portal loads. The icon displayed in the center of this loading screen is pulled directly from your collapsed sidebar icon — the small logo or symbol you upload for when the platform sidebar is collapsed to icon-only mode.

  • The loading screen icon is NOT a separate upload — it uses the same image as your collapsed sidebar emblem.

  • To update the loading screen: go to Settings → Company Profile → Branding → upload your icon in the Collapsed Sidebar Icon slot.

  • Use a clean, high-contrast icon or symbol — your logo mark, initials, or brand icon works best. Avoid full wordmark logos as they will be very small on the loading screen.

This is an easy but impactful branding detail. Clients see this screen every time they open the portal — make sure it shows your brand, not a blank or generic image.

4. Where to Find Portal Settings

📍 Settings → Client Experience → Portal Settings

All client portal customization options are found in the Portal Settings section under Client Experience in your Settings. This is separate from your Company Profile — Company Profile handles platform-wide branding, while Portal Settings controls the client-facing portal specifically.

5. Welcome Title and Message

The first thing clients see when they open their portal is a welcome area at the top. You can customize both the title and the welcome message to set the right tone for your client experience.

  • Go to Settings → Client Experience → Portal Settings.

  • Find the Welcome Title field and enter your preferred heading (e.g. 'Welcome to your mortgage portal' or your brokerage name).

  • Find the Welcome Message field and enter a short message greeting your client and explaining what they can find in the portal.

  • Click Save Changes.

Best practice: Keep the welcome message warm and brief. Something like 'This is your dedicated portal for tracking your mortgage file, uploading documents, and staying up to date throughout the process.' Let them know what the portal is for in plain language.

6. Tabs and Layout — Showing and Hiding Portal Tabs

The portal has multiple tabs — Application Status, Documents, Scenarios, Qualification, Offers, and Your Team. You can control when each tab is shown to the client.

When Available (recommended)

The tab only appears in the portal when there is actually content to show the client. If you have not added any offers yet, the Offers tab will not appear — reducing clutter and confusion. This is the default and recommended setting for most tabs.

Always

The tab always appears in the portal even if it has no content. Use this sparingly — empty tabs can confuse clients or make the portal feel incomplete.

Never

The tab is always hidden regardless of whether content exists. Use this if you know you will never use a specific feature (e.g. if you never use the Qualification tool, set it to Never).

The When Available setting is the best default for all tabs. There is no benefit to showing a client an empty Scenarios or Offers tab — it only creates unnecessary questions. Let the tabs appear naturally as you add content to each file.

7. Tab Colors — Start and End Gradient Explained

Each tab along the top of the client portal has a color that you can customize. The color system uses a start and end value — this is because each tab color is actually a gradient that transitions from the start color on the left to the end color on the right.

Start color

The color on the left side of the tab. This is where the gradient begins.

End color

The color on the right side of the tab. This is where the gradient ends. If the end color is lighter or darker than the start, the tab will have a visible gradient effect.

Available tabs you can color

Documents tab

Color for the Documents tab in the portal navigation.

Start (Application Status)

The start color for the Application Status tab.

End (Application Status)

The end color for the Application Status tab.

Other tabs

Each portal tab has its own start and end color fields — configure each one individually.

You can see the current tab colors in the live portal. Go into any mortgage file → click Actions → View Client Portal to preview exactly how your colors look in real time before finalizing them.

8. How to Set a Solid Color (No Gradient)

If you want a tab to display as a flat, solid color with no gradient effect, simply set the start and end color to the exact same value.

1

Open portal settings

Go to Settings → Client Experience → Portal Settings → Colors tab.

2

Find the tab you want to change

Locate the start and end color fields for the specific tab.

3

Set both to the same color

Click the start color picker and select or enter your brand color hex code. Then click the end color picker and enter the exact same hex code.

4

Click Save Changes

The tab will now display as a flat solid color with no gradient.

5

Refresh the client portal to verify

Open any file → Actions → View Client Portal and confirm the tab color looks correct.

Solid colors typically look cleaner and more professional than gradients — especially if your brand uses flat design. Unless you have a specific reason for a gradient, setting start and end to the same value is the recommended approach.

9. Section Headers and Brand Color

Within some portal tabs — particularly the Your Team section — there are section header elements that can be customized separately from the tab navigation color.

  • The Section Headers color controls the color of heading elements within portal tabs.

  • By default, these may display in a purple or blue tone — if your brand uses a different color scheme, adjust this to match.

  • The Brand Color field in Portal Settings works alongside your primary color from Company Profile to ensure consistency across all portal elements.

  • Make sure both are set to your correct brand color so the entire portal feels cohesive.

The primary brand color set in Settings → Company Profile drives button colors and interactive elements. The section header color in Portal Settings controls heading/label elements within tabs. Set both to your brand color for a fully consistent portal experience.

10. The Review Banner

The review banner is a persistent strip that appears along the bottom of the client portal encouraging clients to leave a review. This is one of the most underused features in Broki — it passively collects reviews throughout the entire mortgage process, including during pre-approvals, without you having to ask manually.

How to set up the review banner

1

Go to Portal Settings → Review Banner section

Navigate to Settings → Client Experience → Portal Settings and find the Review Banner section.

2

Enter your review link

Paste the URL of your Google review page (or any other review platform link) into the link field.

3

Write your banner message

Enter the message that will appear in the banner. Keep it short and friendly — e.g. 'Enjoying our service? We'd love to hear from you.' or 'Help others find us — leave us a Google review.'

4

Set the banner color

Adjust the banner background color using the color picker or by entering your hex code.

5

Click Save Changes

The banner now appears at the bottom of every client's portal.

Best practice: Set the banner color to a softer shade of your brand color rather than a bold or bright tone — it should be noticeable but not overwhelming. The banner is shown throughout the entire client journey, so keep the message warm and inviting rather than pushy.

This is one of the easiest ways to build your review volume passively. Clients who are happy during the process will see the banner repeatedly and are far more likely to leave a review when prompted at the right moment.

11. The App Banner

If you have a mortgage calculator app (iOS or Google Play), you can display a download banner in the client portal encouraging clients to download it.

How to set up the app banner

  • In Portal Settings, find the App Banner section.

  • Toggle Show App Banner in Client Portal to ON.

  • Paste your app download link in the App Link field. If the iOS and Google Play links are the same (or if you have a universal link), paste it once — otherwise check if there are separate fields for each platform.

  • Upload an app icon image that represents the app in the banner.

  • Set the banner start and end colors using the same gradient logic as tab colors (see Section 7). For a solid color banner, set both to the same value.

  • Click Save Changes.

Only enable this if you actively have an app available for download. A banner linking to a non-functional or non-existent app will create a poor client experience. If you do have an app, this is a great passive touchpoint to drive adoption.

12. Step-by-Step Portal Branding Checklist

Use this checklist when setting up your portal branding for the first time or doing a full rebrand.

1

Upload logos in Company Profile

Settings → Company Profile → upload light mode logo, dark mode logo, light mode collapsed icon, and dark mode collapsed icon.

2

Set your primary brand color

Settings → Company Profile → Brand Colors → set your primary and secondary colors.

3

Open Portal Settings

Settings → Client Experience → Portal Settings.

4

Set your welcome title and message

Customize the greeting clients see when they first open their portal.

5

Configure tab visibility

Set each tab to When Available, Always, or Never based on how you use each feature.

6

Set tab colors

In the Colors tab, set start and end colors for each portal tab. Use the same hex code for both if you want solid colors.

7

Set section header color

Adjust the section header color to match your brand.

8

Set up the review banner

Add your Google review link and a short friendly message. Set the banner color.

9

Set up the app banner (if applicable)

If you have a mortgage app, toggle on the app banner and add the download link and icon.

10

Preview the portal

Open any mortgage file → Actions → View Client Portal. Review every tab and element to confirm branding looks correct. Make any final adjustments.

13. Quick Reference — Where Is That Button?

Button / Feature

Location

What it does

Portal Settings

Settings → Client Experience → Portal Settings

All client portal customization options

Company Profile (branding)

Settings → Company Profile

Upload logos, collapsed icon, set primary/secondary brand colors

Collapsed sidebar icon

Settings → Company Profile → Branding

The icon shown when sidebar is collapsed — also used as the portal loading screen image

Primary brand color

Settings → Company Profile → Brand Colors

Drives button colors and interactive elements throughout the portal

Welcome title

Portal Settings → Welcome section

The heading shown at the top of the client portal

Welcome message

Portal Settings → Welcome section

Short message greeting clients when they open the portal

Tabs and layout

Portal Settings → Tabs and Layout tab

Control visibility of each portal tab — When Available, Always, or Never

When Available (tab setting)

Tabs and Layout

Tab only shows when content exists — recommended default for all tabs

Colors tab

Portal Settings → Colors tab

Set start and end colors for each portal tab navigation item

Tab start color

Colors tab — each tab entry

The left-side color of the tab gradient

Tab end color

Colors tab — each tab entry

The right-side color of the tab gradient — set same as start for solid color

Section headers color

Colors tab

Color for heading elements within portal tabs (e.g. Your Team section headers)

Review banner link

Portal Settings → Review Banner

Paste your Google review page URL here

Review banner message

Portal Settings → Review Banner

The text shown in the review banner — keep it short and friendly

Review banner color

Portal Settings → Review Banner

Background color of the review strip at the bottom of the portal

Show App Banner toggle

Portal Settings → App Banner

Enable or disable the app download banner in the portal

App link

Portal Settings → App Banner

The download URL for your mortgage calculator app

App icon

Portal Settings → App Banner

Upload the app icon image shown in the banner

App banner start/end colors

Portal Settings → App Banner

Controls the gradient or solid color of the app banner

View Client Portal

Inside any mortgage file → Actions dropdown

Preview the live client portal with all your current branding applied

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